Privacy Policy for APR EOT Cranes

Last Updated: March 2026

At APR EOT Cranes (“we”, “our”, “us”), accessible via https://aprecranes.com/, we are committed to protecting your personal data and respecting your privacy in full compliance with the Digital Personal Data Protection (DPDP) Act, 2023 of India and other applicable data protection regulations.

1. Data We Collect and Process

We collect personal data directly provided by you when interacting with our website:

  • Contact Information: Name, email address, phone number, and company information submitted through our WPForms inquiry forms.
  • Technical & Usage Data: IP address, browser type, device details, and session metrics collected via Google Analytics (subject to explicit user consent).

2. Purpose of Data Collection

Your personal data is processed strictly for specified, lawful purposes:

  • To process quote requests, respond to technical inquiries, and provide customer support regarding our EOT cranes and industrial equipment.
  • To analyze website traffic and improve site performance and user experience.

3. Consent and Withdrawal

  • Explicit Opt-in Consent: We collect and process your personal data only after obtaining your clear, free, informed, and explicit consent via our WPForms acceptance checkbox and cookie banner.
  • Right to Withdraw Consent: You have the right to withdraw your consent for data processing at any time by emailing our Grievance Redressal Officer.

4. Google Analytics & Cookie Controls

We utilize Google Analytics to evaluate site usage:

  • Analytics cookies fire only after you click “Accept” on our Cookie Banner.
  • Google Analytics operates with Google Consent Mode enabled to ensure data privacy signals are respected.
  • You can update or revoke your cookie settings at any time using the “Manage Cookie Consent” control in our footer.

5. Data Retention and Security

  • Personal data submitted via website forms is stored securely and retained only for as long as needed to fulfill your inquiry or meet legal/tax obligations.
  • We employ security measures to safeguard your digital personal data against loss, leak, or unauthorized access.

6. Your Rights Under DPDP Act 2023

As a Data Principal, you hold the following rights:

  • Right to Access: Request details of personal data held about you.
  • Right to Correction & Erasure: Request updates or permanent deletion of your data.
  • Right to Grievance Redressal: Submit grievances regarding data handling directly to our designated officer.
  • Right to Nominate: Nominate another person to exercise rights on your behalf in case of incapacity.

7. Language Options (Section 5(3) DPDP Act)

This Privacy Policy and consent notices are provided in English. If you require this policy or notice in any of the 22 scheduled languages of India, please submit a request to our Grievance Officer, and a translated copy will be provided.

8. Grievance Redressal Officer

In accordance with the DPDP Act 2023, for any data protection requests or grievances, please contact:

  • Name / Designation: Pushpraj Thakur \ Project Head
  • Email: aprbright@gmail.com
  • Website: https://aprecranes.com/
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